I found the course tremendously valuable. Obviously I learned new techniques to more fully utilize Google Analytics, but the course is much more than a practical “how-to” guide. The focus on KPIs and their connection to an institution’s goals and objectives was the most enlightening. This focus aided me in developing a strategic mindset with regards to the use of web analytics.
It was very useful to learn what other universities are doing and hearing their challenges.
I would recommend the course, but make sure you have adequate time to devote to it. I unfortunately did not end up having that and it detracted from the positive experience of the course.
Ten-minute presentations are very digestable, useful, and keep it interesting.
Ten-minute presentations are very digestable, useful, and keep it interesting.
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