#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

Higher Ed Marketing Memo by Amy Filardo
  • I’ve been using what I’ve learned in this course from day 1. The idea of content templates is going to help tremendously as a work to update our academic program pages over the next few months.

    Eryn Yates. Eryn Yates, Web Support Specialist at St. John Fisher College
    Web Writing for Higher Ed Course Alum
  • HEA18

    Overall the online conference was very useful and insightful–very convenient to be able to login remotely to access the wealth of information.

    Colleen Karl, York College of Pennsylvania. Colleen Karl, York College of Pennsylvania, CRM Administrator
    HEA18 Attendee
  • It was very useful to learn what other universities are doing and hearing their challenges.

    Lillian Lam, University of British Columbia. Lillian Lam, University of British Columbia,
    Higher Education Social Media Conference Alum
  • The conference was great! Our team enjoyed the 10-minute talks, because it was the perfect timeframe to keep our full attention and go into enough detail that allowed us to walk away with helpful information.

    Barbara Mendoza, Texas A&M University. Barbara Mendoza, Texas A&M University,
    Higher Ed WEBSITES Conference Alum

The conference was great! Our team enjoyed the 10-minute talks, because it was the perfect timeframe to keep our full attention and go into enough detail that allowed us to walk away with helpful information.

Barbara Mendoza, Texas A&M University. Barbara Mendoza, Texas A&M University,
Higher Ed WEBSITES Conference Alum

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