Higher Ed Experts

I found the course tremendously valuable. Obviously I learned new techniques to more fully utilize Google Analytics, but the course is much more than a practical “how-to” guide. The focus on KPIs and their connection to an institution’s goals and objectives was the most enlightening. This focus aided me in developing a strategic mindset with regards to the use of web analytics.

I had a positive, informative experience at the Higher Ed Social Media Conference. It’s great to hear what other colleges and universities are doing!

In these past four weeks I’ve learned more about how to put Google Analytics to work than I have in the four previous years. Information was presented in a clear, concise manner, and the real-world assignments gave me the push I needed to use the learnings to collect data that was more than numbers for numbers’ sake, but legitimate data to inform communication decisions.

The Web Writing in Higher Education course was incredibly helpful in improving my skills as a higher ed communications professional. The format allowed for varied learning styles through video, text and hands-on instruction. The assignments were challenging but so beneficial, and nearly every assignment I’m actually hoping to use word for word (well, as close as I can get to it) as we move forward with redesigning our website. I can’t say enough great things about this course. Oh, and make sure you read the entire textbook, cover to cover. It’s amazing.